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Janice Rojas

~ Brand Enthusiast. Marketing Guru. Aspiring Author.

Janice Rojas

Category Archives: Experience

Overcoming a Pandemic & Giving Back

17 Wednesday Mar 2021

Posted by janicerojas in Blog Posts, Experience, Life Experience

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I know that I haven’t written on here in a while. There’s been a lot going on with the world. Since I wrote on here last, I travelled to Europe, got married, my first niece was born, and I even got a new job with BlueCross BlueShield of North Carolina as Communications Advisor. I have loved every minute of it! Due to the COVID-19 pandemic, there’s been a lot of changes. I am now working from home full-time and I cook more often. I also haven’t been able to interact with my coworkers since starting this new position. We met once in December 2020 at a Blue Cross retail parking lot and waved at each other. It’s crazy how that’s all we could do at the moment. We did share some laughs and talked from afar, we even tried to do a socially-distant selfie.

This pandemic has become the ordinary, it has taken over our lives and we have moved forward through it. I haven’t seen my friends or family as much as I’d like, but we have found creative ways to “hang out” with each other by doing Zoom calls over wine and checking on each other on weekends and doing lunch together.

Writing and reading books has helped me to cope, just like it has with everything in my life. I have written short stories during this time and have also finally tried a lot of recipes from my cookbook. I’ve worked on my health by purchasing a treadmill and walking on it as much as I can during the week.

I have realized that during these tough times, it’s important to really listen to our peers, provide support, and be a good friend to people in our lives, now more than ever. Most importantly, giving back to the community and searching ways that we can come together by supporting charities around us and organizations that may need our help. There are so many organizations that need help, you can find some here.

So what’s next for me? Well, I am always looking for ways and opportunities to grow as a person. I am starting yoga and also finished editing my novel, so I am looking to publish this in the summertime, or so I hope! (I am my biggest critic, so fingers crossed). I am also looking to do a certification in digital marketing in Spring 2022 with UNC Chapel Hill, which I am super excited about since communications is my passion!

What are you doing to cope during this difficult time?

Below are a few pictures from the past years of moments that made my heart happy. I hope that I get to do more of these things after the pandemic. Some of these pictures include me and my parents, my baby niece mentioned above, and when I travelled to Amsterdam.

  • Me and my parents
  • When my niece was born
  • When I met Jill Biden
  • Me in Amsterdam

New Year, New Experiences

18 Sunday Feb 2018

Posted by janicerojas in Experience, Non-Profits

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2018 is off to a great start!

Board Member of YNPN: As of January 2018, I started serving the Young Nonprofit Technology Network (YNPN) of the Triangle as a Board member. YNPN is a nonprofit 501 (c)(3) that helps young nonprofit professionals with networking, resources, and events to help them thrive.

In my role as a Board member, I serve the Marketing & Communications Committee by assisting with content, marketing strategy, and social media to increase engagement of YNPN in the Triangle. I also have the pleasure of working amongst other thought leaders and have thought-provoking discussions about equity and inclusion in the area.

ynpn 3
ynpn 1

I am excited for what this opportunity will bring as I continue to expand my skills and grow in my role.

Marketing Consulting – N’Kogniito

niito

I also officially started consulting small businesses in marketing and communications. I currently am working with N’Kogniito, a band in Raleigh, NC, started by two brothers who wish to “make the world smile again” with music. I help with social media content, marketing strategy, media, and collateral.

This year, I am keeping busy as I continue my role as Marketing & Communications Director for Carolina Small Business Development Fund and expand my portfolio and passions outside of work.

Stay tuned, there’s more to come!

-JMRA

Professional Growth

11 Friday Nov 2016

Posted by janicerojas in Blog Posts, Experience

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This past year has been a whirlwind! I continue my exciting journey with Carolina Small Business Development Fund, formerly The Support Center.

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Photo credit: Alisha Raquel Photography

Every day I wake up with a burning passion to do what I do. There are days my fingers hurt from all the typing I do at work and I sometimes start seeing blurry from being on the computer too long, but nothing compares to the feeling of satisfaction I get every day. When I get home from work, I know I did something good. I know I learned something new.

The thing that makes my organization so great is the people. My relationship with my supervisor is unique. We are the dream team. She is the perfect leader and mentor anyone could ever have and I truly learn from her. Our team is diverse, with people of different backgrounds that bring new ideas to the table. I am lucky to work with our passionate President/CEO and coach who always encourages us to “stretch” and think critically. Every day is a challenge. Every day is different. Every day I stretch and grow.

I am proud to work for an organization that truly cares about the well-being of the state’s economy. Small businesses are the economic engines of our economy, so our goal is to help small businesses succeed. To support them and help them to achieve their dreams. Our mission is to foster economic development in the state of North Carolina.

A few things have happened since I wrote on here:

  • I was promoted to Director of Marketing and Communications.
  • I implemented a successful marketing plan.
  • I was part of the re-branding process from The Support Center to our new name: Carolina Small Business Development Fund.

I have grown professionally. I always told myself I would work for an organization that meant a lot to me, where I would feel that I was actually making a difference.

I feel that here. I have learned way more than I could ever list out in this blog post. I am grateful for the privilege to learn something different every day and to work alongside great people as I continue to grow in my career.

I am thankful for my family and for their encouragement to get an education and follow my dreams. I do this for them and for my grandparents. I do this for my Latino/Hispanic community.

As I continue to grow, I seek to find opportunities to grow in my career by keeping myself updated with the digital marketing trend.

A lot of people spend their lifetime looking and searching for their passion. I tell them to be patient. It will come, and once it does, you’ll never let it go.

How It All Started

05 Tuesday May 2015

Posted by janicerojas in Blog Posts, Experience, Life Experience, My Experience with Non-Profits, Non-Profits, Post

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It all started when I was 18 years old. It was my first encounter with Winston-Salem Industries for the Blind (IFB). Winston-Salem Industries for the Blind is a nonprofit organization whose vision is to provide employment, training, and services to people who are blind or visually impaired.

My dad, who has been working there for ten years as Director of Operations, encouraged me to be part of this program before I went to college.

So I did.

I became part of a Summer Enrichment program which was meant to provide educational experience filled with trips to museums and activities for 10 to 20 children who were visually impaired or blind. I was a mentor to one of them, imgreshis name was Jacob, an 8-year-old funny and vibrant kid who was fully blind.

We became the best of friends. We sat in the bus together and held hands as we walked through forests and lakes that we visited. I remember being scared of the lake and Jacob would always hold my hand firmly and guide me.

Funny because I was supposed to be guiding him.

You’d think I would have an impact on Jacob’s life but he had an impact on mine. He touched my heart and left a feeling of giving.

He made me want to work for a nonprofit organization, for a cause. I knew I was meant to do this. So when I went to college, I aspired to intern and work for a nonprofit. I worked for Special Olympics then for The Kay Yow Cancer Fund.

I find that people excel where their passions are, and this is where my passion is. My passion is in working for a cause where my efforts, sweat, and work will go into helping people. Every day there will be little silly mindless tasks that I will have to do like printing hundreds of papers/ads, or stuffing envelopes, but I know I will be doing it for someone. I will be doing it for a cause, for the community.

This is my story and this is who I am. I went into the field of communications and public relations because I want to have contact both internally and externally with my coworkers and the community so that we may work in a group to accomplish a goal.

Jacob left a feeling in my heart so that I may continue to help others through my skills with my heart and passion in hand.

– JMRA

Internship with the Kay Yow Cancer Fund

04 Saturday May 2013

Posted by janicerojas in Blog Posts, Experience, My Experience with Non-Profits, Non-Profits, Post

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Tags

Kay Yow Cancer Fund, Make a Difference, The Fund

 Interning at the Kay Yow Cancer Fund was everything and so much more than what I expected.

Interning at the Fund was an interesting and inspiring experience for me, especially because it’s such a small organization and I was the first intern they ever had.

As communications and marketing intern, I was in charge of literally doing everything. There were only four people who managed the Fund and they were: Robin Pate, Director of Community Development; Sarah Reese, Operations Coordinator; Megan Smith, Director of Marketing & Development; and last but not least, Sue Donohoe, Executive Director.

Most of the job I got assigned came from Megan. Every week she would have social media projects for me to do. I drafted tweets, Facebook statutes and came up with new ideas and Twitter hash tags to promote the Fund with.  I even got the chance to develop a social media content analysis to see how many people the Fund reached on a monthly basis.

IMG_1856IMG_1007

Other than working to improve the Fund’s social media, I was present at their events and helped them sell merchandise. The events were basketball events at NC State.

The Kay Yow Cancer Fund was started by Coach Kay Yow, a former NC State women’s basketball coach whose battle against cancer inspired many. NC State women’s basketball team still dedicates their games to the former Coach Yow and I was lucky enough to be present at the games where the Fund was of high importance to this community.

I would have to say the most entertaining part of working with the Fund was when I got to meet all the former basketball players who had known Kay Yow.

I also got a chance to see how my work inspired and touched people. All the events that we talked about and planned in our meetings during office hours, all the social media plans, were for people and families that had been affected with cancer. I was there to witness how I made a difference and that meant the world to me. I got the chance to interact with different kinds of people. I got to see how cancer affects people. I couldn’t help but think about my grandmother, who had passed away of colon cancer. I knew I was in the right place.

Other than being part of events and applying a lot of my writing skills, I also did “mindless things” as one of my supervisors, Sarah Reese, would call them. I folded hundreds and hundreds of letters and stuck them in envelopes. I sent hundreds of emails to events participants, coaches and donors. I made copies, countless copies. But I got the chance to be the community’s secondary contact and would get a lot of emails with questions. I learned to be more professional by answering people’s questions and being there to help.

But those “mindless things” taught me what work really was about. Drafting tweets and social media plans were just a set of the skills that I got to apply but folding envelopes really made me think about the goal of the Fund and the amount of people we were influencing. I was constantly reminded of the many people who were affected by cancer and that reminder made me want to do anything. If I had to fold 800 letters again, I would do it without hesitation.

On my first day at the Fund, I was asked to join the team at a staff meeting. It was five of us total and they would talk about next month’s events and each person would contribute something and then it would become the topic of conversation.

I would sit there with my pink pad, which I had bought in dedication to the Fund, and just listened. I wrote down the things they said. But then Sue Donohoe said to me “What do you think, Janice?” I was caught off guard. Not only because she had asked for my input, but because I had expected to just sit there and be invisible. I expected to just be assigned a job. It was from that day on that I felt like I was part of a team. I was part of meetings with one of their partners, NIKE, and was lucky enough to work with them and implemented their social media plan. I got the chance to work with Largemouth, their PR associates, to help implement the Fund’s PR plan.

Working with four different people who assigned me different tasks was an interesting yet crazy job. I was challenged in many different ways and sometimes there were things I didn’t know how to do. I learned to work with excel spreadsheets by creating social media content analyses. I even learned how to accurately fold letters, which, if you really think about it, takes a lot of skill. Sue would ask me to edit her letters to coaches. Megan would ask me for social media help. Robin would ask me to organize the merchandise. Sarah asked me to fold letters. They were all different jobs that I learned and grew in knowledge from.

Thanks to working with the Fund, I learned a new set of skills that I can apply in my future internships/jobs.

Thanks to the Fund, I realized that I wanted to keep making a difference and continue my goal to make a difference by working with non-profit organizations. So I applied for another internship in the summer with a non-profit in Morrisville, NC. I will be the events intern for Special Olympics North Carolina, where I will get the chance to work with children/adults with disabilities and have the chance to really make an impact in the community.

When my last day at the Fund comes in a few days, I will be sad but will always remember how great this experience was for me. I will always carry with me Coach Kay Yow’s words of wisdom.

“When life kicks you, let it kick you forward.”

Coach Kay Yow once said, “When life kicks you, let it kick you forward.” And I will always remember that. I will always carry that with me.

– JMRA

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Recent Posts

  • Overcoming a Pandemic & Giving Back
  • Memoir_ Untitled
  • New Year, New Experiences
  • Professional Growth
  • Loving What I Do

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